How Binaize uses Asserted to Ship Faster

  • Industry
    ECommerce
  • Location
    Austin, Texas
  • Company Size
    1-10

About Binaize

Binaize is a Conversion Intelligence tool for small and medium-sized eCommerce retailers such as Shopify, WooCommerce, BigCommerce, and Magento. It provides an easy-to-use user interface to test different website designs, messaging, and pricing.

Binaize does real-time website optimization as visitors come to the website. By providing actionable insights on what is working, brands can quickly understand what is working and what needs to be changed. With some brands able to improve their conversion rates by up to 3 times.

Continuous Testing

By adding a suite of Asserted tests to their staging environment, Binaize was able to catch regressions faster, ship features more frequently, and limit the number of bugs that made it to production.

The testing developed for Binaize focused on mission-critical areas of the API to ensure that the primary customer experiences always function exactly as intended.

This testing covered a broad area of critical functionality including:

  • User registration, updates, reads, and removal
  • Event beaconing and processing
  • Report processing, generation, and delivery
  • A/B Experiment creation, update, and removal

A small sample of these tests has been included here, with some obfuscation for security reasons:

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